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There’s no denying it: TikTok is an absolute whirlwind. The Chinese social media app may have started from humble beginnings – rising from the ashes of lip-syncing app Musical.ly – but it’s rapidly expanded to become one of the most popular and successful social media apps of our time. To put it simply, if you want to become a successful social media influencer, then creating TikTok content is essential. In order to get your content out there, you’ll need followers, though, and the best way to get them is to amass them as naturally as possible. We’re here to help you achieve that with these tips and tricks.

Be original

Nobody wants to see you stealing other people’s content on TikTok. Lip-syncing is massive on TikTok, in part because of the app’s origins, so if you’re paying tribute to someone else’s work then that’s fine (and likely to get you lots of followers if you’re doing it well). You should keep in mind, though, that originality is key when you’re approaching TikTok. The audience will be able to detect it before long if you’re not creating original content, so it’s not worth the hassle.

Create a striking profile

For many, the first thing they see of you – after they’ve checked out some of your video content – is your profile. For this reason, making your TikTok profile stand out and look great is a crucial part of growing your follower count naturally. This might mean changing your profile picture to take advantage of a current trend, or it might mean changing up your usernameto reflect your real personality. If your profile is striking, more people will want to follow you – it’s as simple as that.

Take part in challenges

TikTok challenges are one of the most unique and compelling parts of the app. They’re what TikTok has that many other platforms don’t; they’re always changing and often hilarious, and they encourage user participation and community spirit in a way that few social networks often manage. If you want to grow your follower count naturally, then a big way to do this is to take part in those challenges, however embarrassing you may initially think they are. Obviously, if they’re dangerous, you should stay away.

Take TikTok seriously

Approaching TikTok like it’s a serious endeavour should help you to grow your follower count organically. After all, if you were crafting a world-beating song or a masterpiece of a movie, you would give it your all, so you should apply the same logic to TikTok. If you don’t, you can guarantee that other content creators will, and your audience will flock to them instead because their content is more professional than yours. Treat it like a job; create a schedule, keep your content consistent, and plan what you’re going to make beforehand.

Talk to your followers

If you want more followers, you might want to consider a service like Profile Follower, from where you can build a following. Doing so should help you understand how to tailor future content to more people. TikTok has a live broadcast feature that should allow you to do just that. The more of a dialogue you have with your followers, the better you’ll understand how your content is landing and how you might be able to improve it in the future. There’s always a way to improve, and your followers are your key to knowing what that way might be.

Be concise

The whole point of TikTok is to post short-form video content that’s brief, to-the-point, and sharp. If your videos are rambling on – that is to say, if you’ve already made your point or your joke and there’s still thirty seconds to go – then don’t be afraid to cut them short. After all, your followers will remember a hilarious five-second video much more than a video that was funny for the first ten seconds then just got a little tiresome. Part of knowing how to make great content is when to stop making great content, after all!

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